Interbrand wanted razor sharp focus on how it went to market with its new global offerings. The decision was made to revamp Interbrand’s digital footprint alongside the launch of Best Global Brands. Our development team focused on moving the tech stack from Microsoft ASP.NET (Sitefinity) over to a LAMP Stack. After taking a look at our readership and last iteration of Interbrand.com, we focused on creating designs that were mobile first and progressively enhanced to fit tablet and desktop.
The project required large scale data migration from Microsoft SQL to mySQL, planning of new information architecture and how Interbrand reimagined itself in the marketplace.